Explore My Pro-folio
Strategic product leader blending deep software roots with hands-on AI product development to deliver high-impact, customer-focused solutions. From enterprise retail to building LLM-powered tools for a mental health nonprofit, I turn complexity into scalable products that drive measurable results, like $10M in sales gains, improved operational efficiency, and increased user engagement. My approach combines technical rigor, user empathy, and disciplined execution to create products that perform and make a difference.Explore my journey, projects, and purpose.
My Career Journey
Leading product strategy, design, and development of innovative AI and LLM-powered tools to enhance accessibility and engagement with self-help mental health resources.
Key Achievements:
- Championed and secured stakeholder approval for an advanced Conversational Agent, driving the initiative from concept to a production pilot, substantially enhancing user interactions with Recovery International resources.
- Spearheaded multiple iterations of prompt engineering, successfully developing robust frameworks that significantly boosted conversational effectiveness and user satisfaction.
- Designed and implemented a high-impact Prompt A/B Evaluation tool, dramatically enhancing the efficiency and clarity of prompt effectiveness assessments, resulting in optimized conversational strategies.
- Fostered strategic collaboration across leadership, operations, and marketing teams to define and implement clear KPIs, product goals, and measurable success metrics, ensuring impactful alignment with organizational objectives.
Aligned product strategies across all areas of the Pro-Contractor customer experience, prioritizing high-impact features for differentiation and adoption.
Key Achievements:
- Aligned product strategies driving 40% of the 2024 Pro Acceleration roadmap by identifying high-impact features.
- Applied Kano, click path analysis, and competitive benchmarking to identify critical features and pain points, guiding prioritization and boosting adoption.
- Collaborated cross-functionally, leveraging customer insights to optimize product offerings, enhancing customer satisfaction and loyalty.
Led critical technology initiatives including transportation management and inventory systems to optimize operational efficiency and sales growth.
Key Achievements:
- Led the analysis for replacing a $250M cold-chain Transportation Management System, securing executive alignment on the build vs. buy decision.
- Managed re-platforming of perishable inventory planning from Excel to a web-based stack, facilitating $10M annual sales growth.
Conducted market analysis, customer journey mapping, and product development prioritization for cloud video products.
Key Achievements:
- Completed market analysis and competitive research to validate new product market fit and differentiation.
- Designed customer journeys with direct customer input to enhance product adoption and satisfaction from ideation to release.
- Collaborated with engineering leadership to prioritize and execute features and manage backlog effectively.
Managed implementation projects for Oracle POS and CRM solutions, integrating PCI-compliant payment systems.
Key Achievements:
- Facilitated scoping interviews and executed a proof-of-concept project at Foot Locker for Oracle POS and CRM.
- Completed integration of PCI-compliant payment terminals and backend processes at Interstate Battery.
Defined and executed strategic roadmap across POS, payment systems, omni-channel, and customer engagement technologies.
Key Achievements:
- Improved customer engagement by 30% and increased loyalty program sign-ups by 10% through CRM integrations and real-time sales updates.
- Increased annual revenue by $30M via implementation of an omni-channel fulfillment solution leveraging service-oriented infrastructure.
My Work Portfolio
Insights & Articles
May 16, 2025
May 10, 2024
January 26, 2025
Beyond the Code
